Our industry needs talent at a time when a large segment of the labor pool is retiring
and more and more young job seekers are looking for career opportunities in newer and more exciting
industries. Association members need to ensure successorship of leadership and a pipeline of qualified
candidates to fill jobs. The complexity and scope of this challenge is beyond the ability of any one
company and requires a unified industry effort driven by the association and its member companies to
attract a diverse group of candidates into the industry through a universal, positive, and accurate
narrative for the PHCP-PVF distribution industry

The American Supply Association (ASA) has announced that Steve Edwards, former chief marketing officer for industry giant Winsupply, is joining the ASA team to lead Project Talent and the
association’s effort toward promoting the industry brand and attracting career seekers to member
companies. During his 15 years at Winsupply, Edwards
led a marketing team and brings with him an
incredibly strong background to drive one of the most critical issues facing every industry company.

Critical to this effort will be to continue to develop and expand a robust marketing and communication
strategy to create awareness of the career opportunities within the PHCP/PVF industry while working
closely with a third-party advertising agency and volunteer committees; working closely with the Project
Talent Task Group and other key volunteers to develop and implement impactful communications that
engage ASA members in utilizing and supporting association recruitment tools; and curate high-value
recruitment resources to support member efforts to attract and retain top talent; develop programs and
services to support ASA members in their recruitment efforts; as well as expanding efforts to engage
ASA members in the recruitment process as well as utilizing the developed tools to support these
efforts.

“We are incredibly lucky and fortunate to have Steve join our team and lead the association’s effort
toward tackling the most pressing issue facing our industry and our member’s ability to succeed in the
future” said Mike Adelizzi, ASA’s CEO. “The ability to hire great talent is a cornerstone for every
company in our industry and having Steve helping members create that pipeline is vital to this effort.”