Matt Reich, CPMR CPSC, of Rocky Mountain Integrated Solutions, Bluffdale, Utah, has earned
the Certified Professional Manufacturers’ Representative (CPMR) designation. Reich
is one of
over 2,000 sales professionals across the United States, Canada, and beyond to achieve the
CPMR certification.

The designation denotes a level of education and commitment beyond the ordinary. The CPMR
program was created especially for manufacturers’ representatives after nearly a decade of
research and development, with the cooperation of a variety of representative trade groups. To
become a CPMR, Reich attended three five-day sessions of on-campus classes totaling 24
classroom hours each year and also passed a rigorous examination at the conclusion of each
session. In the final year, each group completes a case study applying what they have learned
developing a strategic plan and presenting it to their peers and evaluators.

The CPMR training program creates a uniform understanding of the issues important to the
development and success of a representative firm. By completing the training, each candidate is
making a long-term individual commitment that increases their own professionalism as well as
raises the standards within the sales profession throughout all industries.

Manufacturers’ representatives are a cost-effective way for manufacturers to get their products to
market, allowing the factory to focus on their core competency of manufacturing. With the combination of longstanding customer relationships and in-depth territory knowledge, reps
provide more substantial sales coverage for the synergistic factories they represent than an
individual salesperson can. By outsourcing the field sales function, manufacturers pay only for
results and typically gain more expertise and continuity of coverage than a direct sales force
provides.